Search Engine Marketing, Inc.: Driving Search Traffic to Your Company\'s Web Site (2nd Edition)

Mike Moran, Bill Hunt - Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition)
Publisher: I?M Pr?ss | 2008-09-29 | ISBN: 0136068685 | PDF | 672 pages | 15.48 MB

In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.